Unfortunately, one of the cornerstones of business is that every year, you must take in more money than the previous year or you're a failure and stock prices go down. When they finally get us used to unlimited 4G LTE and pull the unlimited rug out from under us, your choice is to either stop using so much data (websites only, no streaming or downloads), accept the extra $50 to $100 on your bill, or go back down to dumb phones. There is no way they will differentiate for the cloud. They want our bills to go up. They don't really care where the money comes from. It will be interesting to see the backlash when people's bills go up. The minute they kick my wife and I off of unlimited is the minute my wife and I change carriers and cancel data all together, unless they can adjust their pricing model to the new realities of the cloud and 4G LTE. With just surfing the web, my wife and I ALWAYS get 2.5 to 3.4 GB of data usage every month with our OG Droids.