That's an interesting way of looking at it. You could very well be correct! I'm under the impression they want to bank as much green as possible so they are testing the waters. Maybe their mission is to get more android in the market and force carriers and phones makers to up their game. It just seems like an expensive way of going about it... Why sell your own phone and have to deal with the PR nightmare it has been for them and hire new employees and create new positions just to boost the market? They could have spent those funds on make Android EVEN better or more advanced and boosted the android market that way, right? I think if Google spent the time and money into their own phone they are trying to make a big difference in the cell phone world (including boosting the market and increasing market share) and hoping on making some serious money from it. Eventually. Things like this don't happen over night and you have to learn from your mistakes... I mean who opens up an online store and sells a product and after it comes out and customers are having problems, then you make a support line? Like, get what I mean. I think some parts of their coming out party weren't thought out completely. They will get there though. also... I think they want to say "F U apple" Eric Schmidt was on Apple's board for awhile right? I am sure he picked up on some things and was forming his own ideas and whatnot all the while.