Well looks like Sammy just pulled an Apple with the S4. Samsung are not Apple, they can't afford to pull a "same old same old" because they're not the only Android maker, while Apple are the only iPhone maker. By launching what is basically nothing more than just a spec refresh of the older GS3 with a few touchwiz gimmicks, Samsung just handed every other Android OEM, Apple, MS, and Blackberry a golden opportunity to attract buyers to something more unique and different. Both Motorola and HTC learned the hard way after their initial popularity with Android fell due to not maintaining their momentum. It seems that being the most popular Android OEM has a very short lifespan, and now it's looking like this is the beginning of the end for Samsung's turn at the top. There's already a ton of "I'm not impressed" buzz from this launch everywhere you look. I'm actually glad this happened. Samsung haven't been going in a good direction with Android and it's time for companies who are willing to put more effort into it to balance out the marketshare.