I ordered the phone on verizonwireless.com on 5/20. Through reading this kick-ass forum, I discovered I'd missed out on the $30 "SMART30" promo.
I called Verizon Customer Service back the next day and asked to speak w/ the Internet Orders dept.
After waiting on hold a few times, my VZW CSR stated she had a guy from Internet Orders on the phone and that my account would be credited the $30 when I activated the phone. I didn't even end up needing to speak to the Internet Orders guy. I was also told this would be automatic and that I didn't need to call back (though I will be following up to make sure I really get the credit).
All that being said, the VZW CSR told me the offer expired 5/24 (but could be applied to ALL orders that took place on or before 5/24). I am not a new customer to Verizon and I was not upgrading my main line (upgraded an add-on line). So that dispels a couple of those rumors in my book.
So, for all of you who placed your order online on or prior to 5/24, I say call Verizon and make sure you get your $30. Maybe they'd even be willing to extend this rebate to you post-May 24 orderers due to the high demand and delay in delivery of this phone.
Just my experience and 2 pennies to boot.