Lets start off with the interface. It is simple...but that is what makes it great. You are met with a few basic tabs including: Search for a product, wish lists, price alerts, history, and settings. Upon selecting "search for a product" you are taken into the camera interface. This is where it becomes very intuitive. There is a single red line horizontally through the screen. With this red line, you can help center/steady your camera over the barcode. When you have the camera centered little green dots appear on the red line letting you know it is capturing the "barcode". Why this is cool? There are four dots total, so if you move to the left, only the left one or two dots will pop up letting you know it isn't capturing the whole barcode. It is sort of "guidance" system so you can take a quick snap of the barcode. After taking a snap of the barcode of choice you are greeted with several search options. This includes local stores and online retail sites. It is simple but straight to the point. If you want to visit a online site then you can just click the link and it takes you there. Same with the stores near you, except it will give you directions and even a phone number for the store. Pros: -Very easy to use -finds most stores and sites -quick Cons: -sometimes won't scan a barcode -won't find item near you -force-closes occasionally Overall: - There are other applications like this, but this one works exceptionally well and will find almost anything you scan.