I'm a computer tech and while I keep up with the latest technology at my job, I myself have always been far beyond the times (my current hard drive on my home desktop is from 2003!) I got tired of my crappy flip phones always breaking and with the upgrade, a new one would be $30. I decided to check out the cheapest smart phone they had at Verizon and that's when I found the Ally. And you know what? $50 after rebate! Best phone decision I've made.