I'm getting annoyed at some of the advertisers and companies - Google included. I don't mind ad supported services, but dammit, I want relevant ads. How many here have filled out profiles? The most weighted catagories are at the top of the list, and a lot of advertisers stop there. Set top boxes and smart TVs will be getting this trialled this year: Gracenote’s Ad Replacement System That Personalizes TV Commercials Will Start Trials In 2013 | TechCrunch Notice how they weighted the gender. That is what annoys me the most. I am more interested in at least watching the car ad. Men get cameras, women get weight loss. If they did that with phones, I'll bet all women would be targeted with iphone ads. I should think the females here who understand technology, root their phones would be highly offended. I like astronomy - those companies don't really advertise since they are sort of niche, but I'd probably never see an ad from one of the companies that does carry equipment - B&H and Adorama do. If I got any ads from either of those, it would probably be for something simple and "pretty" (I get their newsletters anyway) Over a certain age - both sexes will get targeted by stuff for the grandchildren. Not all are married, not all have grandchildren and not all are even interested in children. I sew and quilt - however, since things have become computerized, a lot more men have started digitizing embroidery (you plot coordinates) and quilting. The setup and challenge of long arm would appeal to a do it yourselfer or handyman. There are now groups for men who are interested in both. I hold the cell account. The Vulcan does DSL. I simply won't fill out a profile unless they weight it by my interests first. If I list photography and cell phones first, then gender or age shouldn't freaking matter. It doesn't matter in forums - we run the gamut here.