Well, not easy, but EASIER! Eclipse is daunting to me and Java is annoying. Have your programmers go here: Basic4android (Basic for Android) - Rapid Application Development License is $100 but you can try it out first. I downloaded the trial and bought the full version the next day. They can have a app started in minutes. Each new thing such as adding ads and other program features can be found in the documentation or on their forum: Android Development Forum - Basic4android I wrote all of my 30 apps in Basic 4 Android and I have made more then $4000 coding apps: https://play.google.com/store/apps/developer?id=latch You can set up a Developer account here I believe: https://play.google.com/apps/publish/ It costs $25. I don't get anything for saying I use B4A, but one of my apps is featured on their showcase(vBonsai) and that idea started right here on AF!