In all seriousness, my assumption is that they mean the front cover of the phone is seamless. In the past a screen was set into a bezel. In this case my understanding is that the front is unibody, and it will help to make it water resistant. in the picture with the phone halves apart you can kinda see what I am talking about. the front half looks like one solid component. I assume further that it will have Motos nano shield to further assist with water resistance. You will probably be able to pick your color options from Moto only and they will assemble it for you ... I doubt the end user is meant to pull the phone apart like it is in that photo. Just a guess though.