So, I walked into my local Radio Shack about 20 minutes ago, and say I need to inquire about a phone on AT&T. She immediately states that they are taking reservations for the HTC Inspire. +1 She states the tidbit about putting down $50 on a non-refundable gift card towards the purchase price (who cares, it's going there anyways!), looks up my info, checks my upgradability, writes my name down on a sheet entitled "Inspire Reservations", takes my money, hands me my gift card and receipt, asks when I'll be in to pick it up. I tell her that Sunday. She said, "cool!". Easy as can be! There is a bonus of $30 gift card when the phone is picked up that can be used towards anything. Also, I managed to get a sneak peak at the MSRP of the device for all you out there paying top dollar: $449.99.