WARNING !!! If this is in fact true then play it safe. Call Best Buy to match the price. There are several people in the thread who have confirmed that they received $100 off from Best Buy. Call and provide BB with the link to the AD. I personally would not order from the vendor in the link unless you have a credit card company with good backing against fraud. This is the thread about it... Prime price drops to $388 and below is the link to item in store. Item: Asus 32GB 10.1" Eee Pad Transformer Prime Android 3.2 Honeycomb Tablet I know the link says $388 but it was copied from the other forum and already had the typo in it.