Now that I'm past my 15 day trial and many of you are as well, I wonder how much effect, positive or negative, the phone's name had on buying it? Droid Maxx by Motorola is a LONG name for a product. I do realize that Motorola kept the Droid brand because once you create a brand, you REALLY REALLY REALLY want to milk that brand as long as you can. It provides recognition to everyone and reminds them of all of the advertising that has come before. The name has taken a few shots. The funniest one that I've seen was: Maxx, Ultra and Mini? What are these phones or femine hygiene products? So my question is, would you have noticed your Maxx and bought it as readily if Motorola had dropped the DROID branding and called it the Motorola Maxx? Does the Droid branding do more to help or hurt sales now? When Droid was originally pushed through I remember hearing it was HEAVILY marketed towards men. Now I hear the the Droid Maxx is really a device marketed towards men and power users in particular. The Moto X is marketed towards the average daily user. I considere myself an average daily user, not a power user. Now I may be a power user 5-10 days per year, but other than that I would say that I am an average user. I love the Maxx. I think the Droid brand needs to die or at the minimum reborn to incorporate a different personna. Thoughts?