Engadget said:To our amazement, one of the mockups was aluminum. Wait: LG actually considered a metal phone? Like Samsung, LG has historically opted to use polycarbonate plastic for most smartphones. Alas, aluminum was vetoed at some point in the process, in favor of a metallic hairbrush finish that looks and feels like the real deal, but doesn't attract fingerprints or scratches. It's warmer, lighter and offers an anti-scratch coating. It's also much less slippery, a pain point that frustrated us with the HTC One M8. There's less risk of attenuation issues (as we saw with the iPhone 4 a few years ago), and wireless inductive charging is much more effective on a plastic surface, since it tends to heat up metal surfaces too easily. As it turns out, there are plenty of reasons why so many manufacturers avoid the material.
Engadget said:Users' aversion to glossy plastic was just one of the lessons LG took to heart from the G2. As good as the phone was, it had its share of flaws, and user feedback was critical. The G3 is designed to be more comfortable, simpler (tagline: "Technology, simplified") and easier to hold. To bolster the support of power users, the rear cover and battery are now removable and a microSD slot sits underneath for expandable storage. And as Dr. Ram-Chan Woo, head of mobile product planning, is quick to point out, "The [G2] back cover is more plasticky and a fingerprint magnet." Indeed, if you liked the G2, the G3 should look incredibly tempting right now.
Inside LG's G3: How vacuums, focus groups and competitive pressure shaped a smartphone
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