It was just pointed out to me that some people buy gadgets or phones based on the hype surrounding them. Personally, I have a hard time even grasping the concept that someone would do that. When hype is a motivating factor in your buying decision, is it because people will think you are cool or wealthy because you have the latest stuff? Do people really do things because it will make people think they are cool or wealthy? If so, are those people still in high-school? Edit: You saw it here folks - I just officially coined a new prase: Gynecological Magnetism.