Not content to start today's keynote by having Siri tell jokes at Android's expense, Apple went on to unveil new in-house maps that really put the screws to Google. Features like local search (which lets you find local businesses and see Yelp ratings among other things), 3D city views, and flyovers are all longstanding features of Google Maps. Everyone knew this was coming, to the point that Google tried to get out in front of it with its own hastily thrown press conference last week, to announce its 3D initiatives and a man-mounted StreetView camera.
The one thing Apple didn't mention was anything resembling StreetView, which remains a killer feature and one Google has put a ton of investment into. But still. This is a tough loss for the big G. And that's before we even mention the turn-by turn directions read to you by Siri. Speaking of which....