I have several friends that are literally addicted to this piece. And I think I found out why, WOW satisfies all of your life's needs without actually living, you get the feeling of accomplishment, community and self improvement without actually doing anything. I have asked everyone why they like WOW so much and I get the same answer: Because its fun. When asked why its fun most say its because they get new items on a regular basis, it seems pretty shallow however as I have noticed all the items received are essentially the same as the last with higher numeric values. Do you play wow? Whats the appeal for you?