Great post. In all honesty, I haven't made up my mind between this and the SGS4 yet but here's my thoughts on your list and i'll add anything else I can think of at the bottom. I've never used Sense before as I have never even played with an HTC much less owned one. I've always had iPhones, Samsung and Sony phones in the past. I always case my phones, including my iPhone 5 and SGS2 but it would be great to have this thing without a case as it is so beautiful. Still, i'll probably go for a TPU case like you though. My job means that I can be away from a power point for protracted periods of time, so I really hope the battery on this device is sublime. 18 hours on a single charge with low/moderate use would be ideal for me. I easily get that with my iPhone so I hope this isn't a pipe dream. So I guess my wish for this is also a battery with a long life. If I am up at 4am and not in bed again to midnight (which happens quite a lot), I would much prefer it if my phone wasn't dead on its feet before I am. I'd rather have a camera on the phone that can take 8" x 10" crisp shots in good light for those occasions when I don't have my DSLR with me. I've been all over these camera quality/comparison threads recently to see what's what and i'll continue to do so. I think I may be out of luck on this but it isn't a deal breaker if I am though. By all accounts from the videos i've seen, there doesn't appear to be any UI lag at all on the One. Interestingly, it would appear that someone else has spotted some lag in the S4 UI in a couple of videos but I can't remember if the thread was on here or Android Central. I've never had a phone with bad call quality yet. I guess I have been lucky. Still, I wholeheartedly agree with you that this is a high priority. And again, like call quality, this is a huge priority. What's the point in having the latest and greatest if the radio means you can't get a signal? Now, I do like to root my phones and the recent controversy regarding certain apps being loaded into the preload partition rather than the data partition and those apps being permanently deleted upon rooting is a bit of a concern to me. http://forum.xda-developers.com/showthread.php?t=2191572 I hope this is something that HTC will look into and fix but somehow I very much doubt it as it appears that many manufacturers want to stop people from rooting their phones. I do think that one of the many extraordinarily clever devs will find a way round this issue at some point soon though as it also transpires that once rooted, the phone will no longer be able to accept any form of official OTA update. Screen quality. I don't want to see any ghosting or tearing on screen at all. I will use the screen for playing film edits and rushes so I absolutely need the highest quality screen I can possibly get and I think the HTC fits that bill, with maybe the S4 running behind slightly (my opinion of course, I could be and very often am, wrong).