I agree, with the cost of the dInc and Android making noise, they really should be pushing this more. Especially with Froyo coming out, it really is a great phone.
I'm an Apple guy, always have been pro-Apple. COMPUTERS. I'm not blindly going to buy a phone just because it's Apple, and I've been getting crap for that. Android is really a better OS, and the features are better.
Example: many of my friends have iPhones, and I actually spent some time on one for the first time tonight. Lots of similarities with the touch screen and scrolling, but it is not well put together intuitively. Maybe because I'm comfortable with my phone and it seemed foriegn, I get that, but it just seemed organized in a way I didn't like.
It did have one thing I thought was cool, and they have 'folders' for the different home screens, to organize the apps. Other than that, I did my research for a long time before making my choice, and while being an Apple guy, the Android incredible was a better choice.