I am not sure if you guys/gals know how much Google gives back to the communities and the world.
This is Google's Philanthropy site:
Google.org - Philanthropy @ Google
Google already does this
Actually, they match $12,000 per employees.
I am not sure in the US, but in Canada, charitable donation is 100% tax deductible.
Giving back to the world:
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It goes with people that are better off (in society/life) helping out people that are less fortunate. People volunteer their time to charities to raise money for good causes or volunteer their professional skills.
Companies are made up of people. People that do much for the community may get other employees in their company to reach out to the community as well.
Helping out the community is seen as a good thing. Companies helping out the community is seen as them giving back to the communities that the companies situated in.
Now company A and B make identical products in every way except Company A donates $$ to your community. Sadly company B does not. If you were to ask someone to pick between product A or product B, they will pick product A since they see the positive results of the company within the community. Now company B sees a decrease in sales and ask customers, 'why do you buy product A when product B is the exact same'. Their replies, 'because company A donates to the community so our purchase for product A is helping the community'. To be competitive, company B announce that it will also donate $$ to the community.
Goodwill goes a long way for a number of companies. It is a competitive advantage that most companies take advantage of.