Make no mistake on this one, nothing Google can do will steal ANY thunder from Apple's announcement of the iPhone 5. I can't stand Apple, but I'm in a vast minority. People will get an iPhone 5 sight unseen, knowing nothing about what is improved over the 4. There will be long lines and waiting lists. It's just how it works. Remember the iPhone 4 video that went around last year, the one with the "big GBs"? It's reality.
We more tech savvy folks are the only ones who care about the specs, thus our interest in the NP. We are not the target of Apple's marketing, our non-tech friends and family are and they outnumber us.
Short of setting off a nuke, Google won't be able to steal Apple's thunder.
You vastly underestimate the importance of retaining or even gaining a slight market share by preempting an iPhone launch. This isn't about abandoned stores on launch day for the iPhone. Of course there will always be lines, but those folks also probably were in line a year ago for the iPhone 4. You're thinking in vague generalities. If the iPhone launch sales slide by a few %, that's a win, and you're NOT going to see that level of detail in the mass hysteria because those are the crazies that probably have 2 of everything with an apple on it in their homes.
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