http://www.techradar.com/us/news/co...s-ambitions-awkward-samsung-relations-1117624
Cook was asked point blank what sets Apple's tablet strategy apart from Samsung and Microsoft's, and the CEO returned to his favorite theme of coalescence to answer.
"Again, if you look at our North Star, we're focused on making the best products, so ours is very product-centric," he said. "We're also marrying hardware, software and services.
"If you think about Android, it's more like the Windows PC model. The operating system comes from company A. Company B is doing some integration work, and maybe the services come from yet somewhere else.
"I think we know the kind of customer experience that produces."
Cook has played with Microsoft's Surface, an unspecified Galaxy device (or two) and other non-iOS machines, and the experience wasn't pleasant.
"[Some] of these are confusing, multiple OSs with multiple UIs," he said. "They steer away from simplicity. We think the customer wants all the clutter removed."
What does Cook think Apple does better? Tablet-optimized apps, for one. And staying away from netbooks, which were "flimsy products with crappy, cramped keyboards."