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    Fitness bands are more popular in the US, but smartwatches rule the EU
    Kantar World Panel has released an interesting report regarding wearables. The report shows that the United States market is more accepting of fitness-focused products, with the Fitbit brand largely being the biggest cause of this trend. That said, things are different in Europe where consumers are buying more traditional smartwatches, with the Apple Watch leading the charge there.
     

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