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    Samsung talks about how they became good at global marketing
    Adweek sat down with a Samsung executive to talk about marketing. Samsung is known as one of the biggest and best companies in the world when it comes to marketing products.

    In the interview, the exe explains that their marketing prowess came from years of ongoing research to understand what consumers want and need, a change in communication from technology-driven commentary to lifestyle commentary, and a shift in the company's overall culture.

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