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    Toys R Us using AR to help drive more people to stores
    Toys R Us is going through a rough patch after recently having to file for bankruptcy. One of the ways they hope to rebound is by transforming their shopping experience with the use of augmented reality stations to have virtual fun inside the store.
     
  1. psionandy

    psionandy Android Expert
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    "bringing our stores to life and creating engaging experiences for our customers is a business strategy . . . That strategy was in place before we filed to restructure the company, and it will be one that will continue with increasing amounts of investment as we move forward.''

    If you have a store full of toys... and you don't have a "life and buzz" then an AR app is missing the point
     
  2. ogwilson

    VIP Member Thread Starter
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    True lol they seem to just be throwing spaghetti to a wall
     
  3. steve

    steve Developer
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    I thought they were going out of business?
     
  4. Unforgiven

    Unforgiven OK Google
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    They have been for 30 years. It is must accelerating now. :(
     
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