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    YouTube will show 6-second ads before videos on mobile
    Google has announced a new ad format for YouTube. They're called "Bumper ads," and they're short 6-second clips that'll roll before a video plays. YouTube has had pre-video ads before, but many of them are skippable after 5 seconds. You can't skip bumper ads. Google says these ads will primarily show up on smartphones and tablets.
     

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