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They Live Goggles

Considering today is Halloween you missed a great opportunity to use that, but because it's a zombie type of app it doesn't go out of style. I would suggest you put up a free version with ads on it or a trial version that only works for a limited time.
Sign up for an Google Adsense account and start doing some internet advertising on websites. Do the same for myspace ads, facebook ads, and other sites. You can start with low amounts and see how it does.
Put about 10-20% of your profits back into marketing/advertising. Keep up with updates, listen to your customers, and post change logs. I also recommend sending a few free apks to the Android Blogs for them to review with a sheet that describes your app and invite them to give you feedback.
 
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Ummm... Halloween isn't until tomorrow, Sunday, October the 31st.

Ok, sure. but today is the night everyone (adults w/ smartphones & credit cards) will most likely be out.
My point is that the opportunity to market this for Halloween has passed. Ads promoting this app would have been great when people are searching the internet for costumes, party supplies, and Halloween events.
If it's promoted heavily it'll still get to people that show an interest in it, there's a big zombie culture, but an important time has past.

It's like unveiling a gift shopping app on Christmas Eve.

But yes, MY BAD. TOMORROW.
 
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