I paid $1700 for my nicely loaded iMac with 4GB of RAM 1TB of storage, upgraded graphics card etc...The biggest thing Apple haters always forget in these lame arguments is a pretty big one...the monitor. Go price a 27 inch LED backlit display on par with what comes with the 27inch iMacs and you are easily looking at $600 or more and thats before you have even started to build the actual computer. I recently saw a PC bundle including a 26 inch monitor, all the specs were very close to what I have and it was $1500. So it works out to be maybe a few hundred dollars more for a Mac whens its all said and done, big deal. I will GLADLY pay that to never have to see the Windows OS and all its bloatware, spyware, viruses and all the other crap that comes along with it. I switched to Apple 4 years ago after 20+ years on Windows, best thing I ever did.