I don't really understand the question? You can add a direct dial and/or direct message shortcut onto a home screen if that's what you mean. But I don't think that has anything to do with the launcher. Isn't that a stock feature?
Yes, and what happens when you once press the shortcut on GO Launcher? On Apex, Nova and TouchWiz, tapping the shortcut either dials the number, or goes directly to the screen where you type your message. One tap, that's all.
When you tap those shortcuts on Launcher Pro, you are taken to a contacts page where you then tap on a phone icon or a messaging icon. Two taps to do what TW, Nova and Apex can do in one. For me this was a deal breaker, Launcher Pro which I have used for a couple of years. I am assuming this feature is enabled on ICS based launchers for the GS3.
You were wondering about advantages of the ICS based launchers. This is a big one for me, but I didn't know how GO Launcher handled these tasks.
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