My AdMob eCPM is really low!

williamlewis96 · Jul 28, 2012

I made my first android app a while ago, and so far its got about 13,000 impressions, but the revenue was only $0.71.... how is that possible? I heard that some people get up to 50 cents per 1000 impressions, but my eCPM is like 5 cents... I've tried setting it to have different refresh rates... but nothing seems to help... any ideas?

thijser · Jul 30, 2012

Your CPM depends on a lot of factors, what kind of app you have, which countries your visitors come from etc.
It can be worth a try to add more ad networks to your app. We just published a blog post about how to do this with out AppBrain SDK in the Admob mediation framework: AppBrain blog: More monetization options: Banners in the AppLift SDK

appsandmore · Aug 10, 2012

I wrote a post on this a little bit ago - was trying to understand why as well..

http://androidforums.com/android-applications/596289-paid-vs-free-app-strategy.html#post4794890

Here it is in full:
"I've been talking to several app developers as well as to a couple of friends in the ad networks and here's a summary of what I've been able to gather:
1. Click through rates are horrible. We all know that...
2.There's way too much inventory (i.e. impressions) but the biggest problem with this inventory is that it is essentially blind i.e. the ad calls contains no demographic or psychographic info. Advertisers have been trained to buy impressions which contain age and gender (at the very least) - more would be great.
3. Since none of the impressions carry that info, advertisers are not willing to bid much or anything at all for an impression.. hence the pathetic income streams we all receive.
4. Developers are expected to figure out the user's demographics and send it back with the ad SDK's call - how the heck do we do that dynamically?
5. Hence ads are essentially random and scattershot - result - no clicks i.e. no money.

That's my $0.02.. "

The main reason may be because you're not sending demographics etc. which advertisers really crave - but they have to be reasonably accurate. Try these guys out... mth Sense | In-app and on-device audience profiling and targeting engine - which is an add-on to your current SDK..

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My AdMob eCPM is really low!

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