Apple does what they do very well.
It's not unlike the difference between Linux users and Windows users not too many years ago in my observation. Some of us are tinkerers, some just want stuff to work. Both desktop Linux and Android are getting better at the latter, without sacrificing too much of the ability to tinker which is a fine line to walk in my opinion. But it's still different.
I have a friend who is in his early 40's and has been a tech guy all his life, had every cool tech toy you could imagine for the last twenty years. He's an apple lover hard core because at this point in his life, he just wants stuff to work, he does not want to tinker and change and alter, he said of Android last year "there's five ways to do everything! and every damn device is different!". And he wasn't saying it with happy exclamation points either.
He's grown to despise Windows as well, he bought a Win8 box the other day and returned the whole thing in two days, laughing at it's hodgepodge interface and lack of intuitive control and symmetry. You can't touch Apple for that stuff still, on pretty much any device.
This isn't to say a techy tinkerer can't use or appreciate or enjoy I-stuff, I have and do sometimes, my ipod touch was very enjoyable. But I'll go the route of having stuff to learn and fiddle with and change every time.
Apple folks are lazy in a way, in my humble and personal opinion.
Absolutely not everyone needs to be a gadget or computer geek, but I don't believe in making things too easy.
It's a very pretty prison someone said not long ago, the I-world.
