I don't know what it is, but when I see other people with GSIII's (I'm seeing EVERYBODY popping up with this phone lately. Almost seems like its the new iPhone) I frequently mistake it for a Note II because of how large it often looks when other people are holding it. But then when I pull my own GSIII out, it doesn't seem NEARLY as big in my own hands. I'm not sure if my hands are particularly larger than average (the phone fits within the horizontal length of my hand) or if I've just gotten so accustomed to the size of the Galaxy Player 5 in the 9 months prior to buying the GSIII, but it just doesn't seem like THAT big of a device to me.