That discount is only valid as long as you are paying that EIP though. Not every customer is going to upgrade their phone every two years (or however long it takes the customer to pay the device back).
No, the plan isn't for EVERYONE...but with the way technology is progressing and the way consumers like "us" want the newest thing the point of the plan IS to upgrade yearly.
Again I ask..even if in the past one hasn't upgraded even every two years, why wouldn't one upgrade yearly now?
Look at it again this way..pay $199 today and have one device your are stuck with for 2 years or $190ish and have one this year and a new one next
As a retailer I see a few things pretty consistently..I shake hands with roughly 1500 consumers per month.
1. People want a new phone...seriously, you should see some of the things people attempt to get a new phone. Influxes of this occur every time a new phone releases.
2. New phones are not designed the way they were 4 years ago. Mainly I am referring to software. We demand updates on hardware that wasn't originally designed to handle it.
There are customer's that would not benefit from this plan..smartphone users are not one of them. It's natural to try and find a catch, or a flaw in something new like this but Sprint really put something together great here.
I looked at the ATT Next program this morning, most of you know my wife still has her ATT account. That program makes no sense..even at one year one pays much more than the cost of the phone on contract..just like on TMobile and ATT...
In the end no one will force you to do it (right now) but things are changing. Tmobile set out to destroy the typical contract system...and they must have been on to something because all of the major carriers have now followed suit.
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