And what's the differences among them,apps,launchers,units.
I don't get the question?
But,
the differences in launchers is what they focus on, for one.
I like aviate because it
simplifies my phone, has cards that reminds me of HTC blinkfeed (but you have to swipe to see), and adjusts to your area (home/work).
Below pic will help me explain. The white time tab bar at the top is not on mine.
The center pic is the home screen. Add widgets or whatever (adjusting widget placement sucks).
Left screen is what you can swipe to, to show "blinkfeed"/cards and it adjusts to your location and time.
-will give me a morning news feed in the a.m.
at home that I read on my daily toilet time.
-will give me weather, traffic, events
when I leave
-
at work right now, it gives me weather/forecast, upcoming events, and the news was moved down.
Right screen is what I enjoy the most. It's basically a somewhat expanded folder providing ease of app selection.
-I travel a lot for work, so when I'm on travel I simply move my "travelling" (Delta, Marriott, Maps, Avis, Taxi, Uber,etc), "finance" (bank, credit cards, etc), and "entertainment" (media for flights and trains) up in the list. You can add and edit the collections of apps. I'm obviously not travelling now so I have time to waste explaining this. LOL. It doesn't really save you clicks, but it does save you time with searching/scrolling for an app and switching between.
-Swipe again from right to left from here and all apps are alphabetized.
Go Launcher focuses on complete customization and adding the "gimmicky" options your specific phone may not have included (like the Samsung edge swipe in screen).
-change the sizes and amount of icons, keyboard, number of screens, animations, folders, theme ... everything.
A simple "go launcher" search in the play store shows you how much customization is possible with this launcher.
Others can focus almost completely on looks. Make it crazy and futuristic looking or close to stock. I've tried a few but have only stuck with Go, and for the last few years; Aviate. I cannot really speak much on others.
It's a mix of customization and optimization. It's up to you what you want; 60% c /40% o, 50/50, etc. Aviate is about 10% customization 90 optimization. Vice versa for Go.