Report says Google will build an ad-blocking feature into Chrome

Jobhater · Apr 19, 2017

I'd love it if it blocked Google's ads. Doubt it will.

Oly the PooR · Apr 19, 2017

Sometimes the ad blocker disables a few web functions though.

bayk · Apr 19, 2017

I hear that Google will support plugin for mobile Chrome and it will be possible to block ads.
I don't believe that Google will provide the browser that will block the adds.

Also it doesn't make much sense, after some time ads will be shown differently. I mean not in iframe like currently. If you build in ad in your page on webserver level, it will be impossible to find out if it is an ad, it will be just part of your page.

Rob · Apr 20, 2017

Google's business is ads... There is strategy here and it's not to block all ads.

psionandy · Apr 20, 2017

Of course, If they were to build an ad blocker that blocked 'other peoples' ads, and let their ones through... I can imagine advertising companies opening a can of legal whoop-ass to the FTC/EU with unfair competition cases all over the place.

WQing · Apr 20, 2017

@bayk Check out https://motherboard.vice.com/en_us/...n-may-put-an-end-to-the-ad-blocking-arms-race

bayk · Apr 21, 2017

WQing said:
@bayk Check out https://motherboard.vice.com/en_us/...n-may-put-an-end-to-the-ad-blocking-arms-race

Nice post, thank you. I understand it is possible and with vision you really can find any ad.
But advertising is a business. It might end up like AdBlock - they start to show approved ads

damageme123 · Apr 22, 2017

This marvellous technique should be integrated&nbsp; fast cause with the add block plugins it's hard to even watch a YouTube this days..... all I see is business everywhere&nbsp; ;(

WQing · Apr 28, 2017

bayk said:
Nice post, thank you. I understand it is possible and with vision you really can find any ad.
But advertising is a business. It might end up like AdBlock - they start to show approved ads

I agree. Open-source ones are a lot more trustworthy, like uBlock Origin. Not sure if they're gonna open-source it though.

I'm quoting that article to mean that, it makes sense that browsers and big players now decide to pick a side when the arms race seems to be nearing an end. Earlier Medium also pledges to change the ad-led ecosystem, though in a different way and with mixed PR.

dontpanicbobby · Apr 28, 2017

Someone will make a better browser to nullify that. Chrome is the bomb but...
Who knows?

Report says Google will build an ad-blocking feature into Chrome

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