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Swapping Desire with new Desire... Will I have to re-buy my apps?

As others have said, your paid apps are linked with your google account. If you use your own memory card, use a backup app like Mybackup Pro to backup all other apps, settings, SMS and MMS with very little effort at all. SD card goes into new phone, marketplace gives you back My Backup Pro, and within 1 hour you are back up and running with apps, messages and contacts.
 
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