A squid proxy was the weapon of choice for the Hulu block that was implemented some time ago for game consoles like the PS3. Unfortunately, a system like that is out of reach for the vast majority of users.
Yes, but the information I can find on this workaround indicates that they simply altered the User-Agent header. Chrome as provided in GoogleTV gives you the option to alter User-Agent already... And it doesn't seem to work (and playing with it is tedious because a reboot is required between changes... Wonder why? At most restarting Chrome should do the trick? Hopefully Google is not welding Chrome in to the OS as MS did with IE). Do you know if there is anything more involved than altering the User-Agent header?
Agree 110% that the solution is beyond what most users will be easily able to do.
Incidentally, I am doing my packet sniffing with my WRT54GS router running Tomato. I've compiled tcpdump and copied it to the router, and I take take packet logs directly from the router. I've seen some threads indicating that some people have successfully installed squid *on the router* which might make this whole thing much easier.
To be honest, the networks are concerned about leaching ad revenue. While the ads on the website bring in less money than broadcasted television, it's also a fraction of the cost to host a show on the web versus broadcast TV. Once the networks realize what Google will do for them, they'll ease up. Hopefully even start broadcasting live TV over the web, such as sports. That would be the death knell for cable/satellite providers.
It will be interesting to see what happens. On one had this device could help the networks promote their programs, but the networks are making their money on advertising too. So Google, with an ad-based revenue model as well, is likely seen as a major threat to the ad revenue of television networks.
I'm not so sure if Google wants to put ads on top of content that clearly isn't theirs (i.e. TV shows) or if they just want to have *their* content available to *you* while you're in front of the TV (i.e. Gmail, Reader, YouTube, etc.). This is probably what is being hammered out -- that Google will not try to monetize content that they don't actually own.