Help Ainol Novo Elf and google play store (android market) issue


Hi Everyone
I just recently purchased a Ainol Novo7 Elf tablet.

And have found that trying to access the Google play store or android market is impossible.

I have found the apk files from the net, and have installed them onto the tablet but once trying to run the app. It basically closes it back down.

The chinese appstore runs fine but is a bit hard to understand and half the stuff im wanting to get is not listed.

Does anyone know of a fix or update for this tablet to allow it to work with the android market app?

any help would be greatly appreciated.

System specs are:
Android 4.0.3
baseband version 1.0
kernel version 3.0.8

also forgot to add if this is a duplicate thread i apologize, i skimmed through past threads but was unable to find anything related.