Android 4 -HTC One stuck at bootloader screen


Android Question

I started to do a factory reset on my HTC One and it is now stuck on there. I can scroll the options and I can turn it off but when I turn it back on it goes right back to the bootloader screen.

Other than removing the battery (yeah right on one of these!), what do I do? Should I let the battery run down then recharge? Will that do it? Help please and thank you.