Do people really buy phones for gifts? You have to use their upgrade to get the special price, and I doubt many would pay retail to give to someone. I don't get the wait until holidays idea to release it. Look at how many bought the S3 and Iphone5s.
I've actually done this a few times and had it done for me as well. My Christmas present last year was a Galaxy Nexus and I bought my parents Galaxy S2s as their Christmas present. I doubt me girlfriend would ever upgrade if it wasn't a gift.
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