I have come to the droid from treo/winmo/bb. On each of those platforms, they had a program that would sync contacts, calendar, todo, and memo from outlook. You plugged your phone in via usb, it would be detected, and voila, you would sync. I knew when I purchased the droid this couldn't be done natively. I have been able to get my calendar to sync with the google calendar sync app that so far runs fairly well. It syncs my outlook calendar to my gmail calendar. However, I want to sync my outlook contacts. Note, I did not say I want to IMPORT/EXPORT. I do know how to do that, and that is not syncing. I want changes I make on my contacts on my phone to show up in outlook and viceversa. BTW, I am running pop, not exchange. It doesn't have to be direct connect, it can be through the cloud. The only thing I have found so far is soocial.com . I don't know how this works, and I am looking to see if anyone has found an acceptable solution to this issue so far. 'The missing sync' is supposed to release something at the end of the month to address this, but their solution is $40 and I don't know how well it will work as a 1st release. Thanks.