Apple is not the only one... every U.S. carriers are equally greedy and should be faulted/blamed too! Nowhere else in the rest of the world does the wireless industry have so much leverage over it's consumers. U.S. subscribers are way overcharged, under served, and reamed every month. Unless the U.S. consumers stop bending over and taking the crap that the carriers are dishing out... we'll continue to be screwed, and ridiculed by the rest of the world. The U.S. carriers do it because they can and we let them. Same with Apple, when you've people waiting in line to pay ridiculously high prices, they'll continue to do what they do...