I've been following this phone and can't wait to get it. But, this feature is OUT OF THIS WORLD! They have a function called Layers and in this example the phone uses real time data and the phone's camera to show REAL TIME data on your screen through the camera using GPS! YouTube - Sony Ericsson XPERIA X10 Futuristic App Close Up.mp4 This is nuts...I cannot believe how advanced we've gotten. Think about how many things you could use this feature for: You can turn your Sony Ericsson Xperia X10 and look through the camera for: 1. All local Starbucks locations 2. Any store that can be found online with an address 3. See where I'm going with this... Wow.