With the 2.1 update hitting Droid's everywhere, I'm having a hard time justifying rooting to people who aren't already. Pinch to zoom seemed to be the biggest thing because it was so tactile and obvious from the get-go. Live wallpapers, while gimmicky, are always fun to show off. But really, the only thing I can really have an argument for is the wifi tether. Extra home screens doesn't really get people motivated, I've found, and overclocking really only gives nerds and undercover nerds like myself motivation to root. I'm also aware that rooting from 2.1 will take a little while to figure out, but that's not much of an argument either since they don't understand what they're missing in the first place. So, really...why? 1) Overclock. Who doesn't like a pocket heater? 2) Wifi tether (not that USB crap on the market) 3) Themes (still a pain in the ass for some users) The list is dwindling.