With all due respect Verizon has been doing this for years... GET IT NOW isn't a recent addition to Verizon's product line. They've had it on their feature phones and are migrating the functionality to their Smartphones.
They have a lot leveraged with their Android smartphones. While I don't agree with what they are doing I understand perfectly that if their Android line of phones faulters there's a good chance that this new spin-off will end up closing it's doors forever.
One of the unfortunate side effects of a healthy cottage industry of flashed and rooted Android images is that when some flash these images onto their phones, they brick them. And without adequate knowledge to restore the phones they cheat and return them to Verizon claiming that the phone simply failed. Verizon's tech's have only limited skill in repairing Smartphones so many, most likely, are simply returned to the manufacturer for repair.
And this brings up the 64 million dollar question... Why is Motorola (in this particular instance) responsible for repairing what someone does to a Motorola phone without Motorola's consent? As I've said many times before, re-imaging one phone isn't terribly expensive to do. Re-imaging 10000 phones, on the other hand, is another matter entirely. In my mind this simply looks like an attempt by Motorola to protect their bottom line in lean economic times.