So would you be just as upset if Pizza Hut offered a promotion only in California, and you didn't get your coupon. Or if Ford offered a larger rebate for residents of Florida and not your state? If you haven't figured it out already, that happens everywhere, every day, in every industry. Should I be pissed that a resident of Texas is getting a better deal on a new SUV?If I needed to cut costs I could, that doesn't matter. I let my daughter have a droid because I can easily afford it and she is smart enough to have it (she already passed a college entrance exam).
Maybe 5-10 years ago it would not have mattered, companies need to now understand that everyone pretty much knows everything they do. If they reward some people and not others they have to be prepared to answer why HONESTLY. Really was 3 emails and one phone call that much effort. 2 min per email and about 7 min on the phone.
Go to "brand X" website, look for promotions and usually first thing that pops up is "enter your zip code". They do that because of targeting marketing. It's what makes sense to the companies doing the promotion, I can guarantee that it's not just some executive's whim.
So on point, I have no idea why it appears that the NE was targeted, but to be quite honest, I can speculate that it makes sense to target the largest population density area in the country. Why? Let's take a look at what's in the package.
Tee shirt. (Signature item, but only costs Verizon ~$1 each in bulk)
Sticker. (postage cost more than these stickers)
One 25% off coupon for already overpriced accessories. (Verizon win)
Four $25 off coupons to give to your friends if they switch to Droid phones. (Winna Winna Chikin Dinna).
Let's face it, it's a huge marketing promotion who's goal is to show off your tee shirt (free Verizon advertising), mention to your friends how cool Verizon is and you have $25 off coupons and get subscribers to either leave thier current carriers or upgrade thier plans with lucrative data plans. Now if I was an executive (and budgets were limited as they always are), I would target the demographic and area that would seem most likely to generate success. Let's see, early adopters are enthusiasts who love to talk about thier new purchase, and the northeast yeilds a higher population density (translate to: customers know more friends that can give the coupons out too).
If enough coupons are cashed in, you can bet this sort of marketing will become standard. If not, well then they just saved quite a bit of money by not sending out tee shirts to the entire country.
As for your "poor" customer service, sounds like they treated you quite fairly (or better than you should have been). You got an early upgrade on a phone that's not even a year old on a 2 year contract.
And your analogy is pretty poor about the discounts in line. More like you got a great product at a price you were happy with, and only then later did you find out on the internet that someone across the country also got a whizbang freebe with thier deal and now your upset.
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