In spite of Label, I am NOT sure these days, so trying to collect exact info for everyone's benefit. Expect to pay IN STORE $99 + tax + $15 upgrade fee + $15 activation fee irrespective of whether you provide previous handset's sim. Save that $30 by purchasing AND activating ONLINE. Re TAX(doesn't apply here for Zmax... yet... LoL): when some promo discounts price, you pay full tax based on original amount. Feel free to correct / add as necessary.