FBI whistle blower wants to start news organization?

News organizations are not easy startups, and once you open the doors you still need to promote the organization and have newswires pick it up. It's very costly and labor-intensive, and success is far from guaranteed. I haven't looked at the kickstarter campaign and likely won't, as I don't bankroll such long-shots. There are independent news sites she can latch on to like TheBlaze and others... it seems that it would be a lot easier to do that than to start up a whole new organization. My 2¢

 

She'd have a lot more success if her case was more recent. I had to stretch back to remember what the FBI whistleblower case was.

You typically need to have money or a name to start a news organization. That's how the Blaze became so successful, because of Glenn Beck's popularity prior to starting the outlet. HuffPo became big because Ariana Huffington was a rich socialite.

 

I'm not talking about quality of content. I'm saying it will be hard to take off, because nobody knows who she is.

Nor did I imply that the site would be about her case. But if her case had happened this year or last year, more people would be familiar with who she is, ergo, she'd have more success.