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Game Cross Promotion Idea (Indie Developers)

Discussion in 'Application Development' started by Seed, Nov 17, 2010.

  1. Seed

    Seed Member
    Thread Starter

    Are you a game developer who is frustrated with the Market.

    If you have ever released a game to the Android Market, you will quickly become aware of how hard it is to get your game seen. After the initial launch, downloads fall off quickly. A review here or there or a new release and you get a small spike, but no long term trend. It is hard to get a game going no matter how good it is. Making the Google recommended list is impossible. Advertising is too expensive for the return. The Market is a bottomless pit. Trying to tweak up interest with Twitter links and web pages doesn't do much. How do you get your game seen. Alternative Markets have their own interests at heart and want your money to truly promote your game.

    So, here is the idea. We indie developers band together and start cross promoting our games by running free ads for each other in our games. A Cross Promotion Club.

    (1) We only accept games that we consider to be high enough quality to join the club.
    (2) We create a web page where each member can upload an ad for their game. We can run larger ads because we control it.
    (3) We each update our game to download random ads from the central web page and display them in our start screen with a Market link for that game.
    (4) The web page can be simple. A file with the list of ads/links. And a single jpg file for each ad.
    (4) I suggest we start with free or ad supported games only.

    By doing this, each game will add to a network of small indie games of high quality that are all advertising each other. And with NO COST. Hopefully, as each game spikes so will the cross promotion and the other games in the network. Finally, if we limit this to just good games, then customers will begin to recognize that following these ads will lead to other good games and the cross promotion will become much more effective. We should attach a brand name to the cross promotion club for recognition.

    My first game to enter into this Club would be "Rebound". It is a good quality little game that has very good reviews on the Market but is stagnating at about 12K downloads. I am tired of just doing releases to get on the just in list.

    So, take a look at my game, see if you like it. Consider this idea. And if you are interested, post your response here. Let's get a club going!


  2. I am interested in doing a promotion like this. I have my first title coming out in about 2 weeks. Its going to be completely free, but ad supported, so it fits into the type of game you're looking at.

    Here's a page with some screen shots. I dont have the trailer done yet, but I hope to soon.

    The Last Spacefighter

    You can email me at mark[at]project8games.com if you want to talk more.
  3. jcash3

    jcash3 Well-Known Member

    Jul 13, 2010
    Anchorage, AK

    That game looks really good. Will you post a thread when its completed? I would definitely like to DL this one.
  4. I will definitely be posting a thread when it launches. I'll post a video up soon with some gameplay too. Thanks for the interest.
    jcash3 likes this.
  5. tigercubstudio


    Oct 13, 2011
  6. nirhart

    nirhart New Member

    Dec 12, 2011
  7. pixibots

    pixibots New Member

    Feb 11, 2012
  8. kerpo

    kerpo Active Member

  9. LazerDude

    LazerDude Member

    Mar 16, 2012
    I think this is a great idea. However, I think you need the following things for it to really take off.

    1) A library for displaying the ads. You just want people to simply add the .jar file to the libs, place like 1 or 2 lines of code in their startup activity and let it take care of itself.

    2) An actual website so people can sign up etc. You can have it where the current community will decide on a new game being added or a "board" with like founding members etc

    Good luck on this project!
  10. kerpo

    kerpo Active Member

    Is there any other similar cross-promotion networks for Android? I'm thinking just simple banner exchange programs etc. You get visibility to your banner as many times you show someone else's banners in your apps. I would really like to be part of something like this, because it seems to be really hard to get visibility to apps. I don't know if going to paid ads would be the right solution, but at least for now I haven't done any paid ad campaign.

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