Yesterday I and many others started seeing posts pushed to our notification tray from Asphalt 7 (Gameloft). I emailed Gameloft customer support to ask about it, and they basically confirmed they are now using Airpush. Here is their response: If you aren't familiar with Airpush, it is a company that offers a service to Devs to push ads to your notification tray. Users who have Android 4.1 and up can turn off notifications from apps in the system app settings menu, but only people with 4.1 and up, and only if you know it's there. Gameloft doesn't exactly go out of their way to make this clear, as in... not at all. How do you feel about Airpush? How do you feel about this move by Gameloft? If a game dev as big as Gameloft is doing this now, what does it mean for our notification trays?