One thing that all of us will be confronted with when we get our Incredibles will be: What do I use for my gmail? Gmail app or HTC mail? I understand that most people will end up using the Gmail app, likely, for the following reason: It sets up automatically. This automatic setup that adds the feature of getting your google mail pushed to the gmail app makes it so you start seeing new gmail pop up when you first power your phone and log into your google account. A lot of users will see new gmail in their notification bar, open it, and after finding that it opens a gmail app.. they will then think they don't have do anything else to set up their gmail and start using the gmail app. After using the phone more, these users will see that their google mail doesn't show up in their HTC mail widget nor in the HTC sense's unified contacts slider. Then these users will blog about this and blame it on HTC. After all has been written, these users still haven't even tried the HTC mail app, the app that HTC sense was meant to work with. You don't lose anything from using the HTC mail app over the gmail app. It just takes a little more setting up and, in the end, you get a lot more features. Here is my list of reasons to go with HTC mail: 1. push gmail can work by setting up gmail as an exchange server (m.google.com) 2. html email views better 3. copy and paste works 4. pinch to zoom works 5. HTC mail will show in unified contacts feature (slider thing in people) 6. HTC mail widget works with HTC mail app 7. HTC mail is sexier 8. HTC mail on the incredible may have more improvements I am a Droid Eris user and don't get my Incredible for a couple more days (just got FedEx tracking number, woot!), so I can't speak for HTC mail on the Incredible. Maybe they added an easier way to push gmail to the HTC mail app but I don't have a problem setting it up as an exchange account to get it to work, as I can get a much better experience with HTC mail compared to the gmail app. If you think gmail is tite, reply as to why. At the moment, I am sold on HTC mail.